6 In Demand Skills Every Digital Marketer Should Have in 2017

2017 is off to a big start with a massive push in digital marketing in Dubai. This year, spending on digital marketing is expected to increase by 12% to 15% on average. What does this mean for marketers? That the learning and growing never stops.

Marketers must now step up to the plate in order to meet the diverse needs of digital savvy consumers by diversifying their own skills. Modern marketers today are expected to write content, understand data, and work with sales to increase profits.

If you are a digital marketer, here are some skills you should develop to maximize your opportunities in this vast field:

    1. Writing and Communication

Content marketing is taking the marketing world by storm. And while artificial intelligence and machine learning tools are on becoming increasingly prominent in the marketing arena, nothing compares to a telling a good human story.

Marketers need to play a significant role in building an effective content strategy around the buyer’s journey. Content plays a vital role in educating, informing, inspiring, and motivating buyers and prospects, so marketers need to understand how to create content that converts at each of these levels. Those who can persuade buyers through writing or speaking will rise to the top of the pack.

    1. User Experience

While companies do have a separate design team, marketers that understand basic design skills are in demand. Marketers already know a lot about the target market, so if they can work with the design team to help create a website experience that caters to that market, the site will most likely drive better engagement and results.

95% of customers agree that good user experience makes all the difference, so why not team up marketing and design teams to create a layout that’s appealing to the customer? Marketers should learn basic design skills in order to jump in and make a positive impact on customer experience.

    1. Analytics

In order to gauge the impact of campaigns, business leaders expect to see hard numbers when it comes to marketing. Thus marketers need to become fluent in analytics to produce relevant data and prove their worth.

Marketers who can measure ROI are in high demand, as companies want to know exactly what they’re putting in and getting out. Those who can continuously measure and alter campaigns based on data will increase their chances of rising to higher positions within the company.

    1. Inbound marketing

It is estimated that inbound leads cost 60% less than outbound which means inbound marketing is a must-have skill in Dubai.

Using content, social, and SEO tactics, marketers must be able to bring potential customers to a website – and more importantly, marketers need to be able to bring the right customer to a website.

Marketers need to be able to effectively bring qualified leads to a website which can be achieved through specialized inbound marketing.

    1. Mobile marketing

Do you know anyone who doesn’t own a phone? That’s what we thought. And that’s the reality marketers have to prepare for.

Marketers need to understand how to implement timely and location-based campaigns that target mobile users. Now that mobile optimization is the norm, marketers can utilize other mobile tactics, such as SMS offerings, personalization, push messaging, and location-based offers, to entice users to interact with a brand. Those who can differentiate mobile messaging and drive engagement on smartphones will be well sought after this year.

    1. SEO

Being able to get your brand or client to the first page of Google has incredible benefits, as users are not very likely to click on page two of search results. But Google constantly updates and the way we search online changes, so marketers can stay ahead if they regularly brush up their SEO skills.

High quality content and link building are the two most important signals used by Google to rank your website for search. Marketers that produce high quality content and can effectively link build, all the while maintaining other SEO best practices, will always be in demand in Dubai.

Marketers need to constantly learn new skills and adapt to online changes. As online behaviour and algorithms shift, so do marketing tactics – and therefore marketing best practices. Marketers that thrive on this change and are eager to learn new techniques will most likely always have employment in the UAE.

By Bassem Saber Digital Marketing Expert
If you are looking for a leading digital marketing agency in Dubai, get in touch at Igloo.


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