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Leads to Leader: 6 cheap ways to improve lead generation

“If people like you they’ll listen to you, but if they trust you they’ll do business with you.”

Echoing the words of acclaimed author and motivational speaker, Zig Ziglar, business starts with people.

Thus the key to growing a business lies in building relationships. After all, business is personal.

The wooing and courtship in the commercial world is what we call lead generation. It’s about capturing the attention of a potential buyer who shows interest, and then impressing them with your knowledge and unique offerings.  If that sounds a lot like dating to you, you’re not wrong in thinking so!

And like dating in the modern digital age, the avenues to impress and interest are plenty. It’s just a matter of identifying and leveraging these opportunities and putting your best, most relevant foot forward.

Here are 6 cost-saving tips on how to generate new business leads and grow your business online:

  1. Showcase your social proof
  2. When you share case studies, reviews or even nominations and awards you’ve received, you create a credible image in the world that you really are a valued resource and vendor. In effect, this backs up your marketing claims.

  3. Get influential with influencer marketing
  4. Similar to social proof, this is when trusted influencers toot your horn. There are so called influencers in our community who garner respect and trust. We look to these people to guide us as to where should we invest our time and money. When these influencers are talking about you, your value increases dramatically and therefore your leads.

  5. Be a guest writer
  6. There are plenty of bloggers, newsletters and online magazines who welcome expert content. Here is an opportunity to join the ranks of other experts in the community gives and share your knowledge on interesting trends and findings with a broader audience.

  7. Don’t forget to publish on LinkedIn
  8. If you’re willing to write for other sources might as well publish your content on LinkedIn, alongside professional gurus and thought leaders. The expansion of your reach is incredible and elevates you to a higher level of expert status.

  9. Support & share a good cause
  10. Are you passionate about a cause that you volunteer for or donate to? Talk about it. Put their logo with a link on your website. Let people know that a portion of your proceeds goes to that cause.

  11. Always promote your clients
  12. Your clients are your partners in business and a great way to increase your own lead generation is to provide them with exposure. Giving your clients an audience online provides more awareness of your own business and what you can offer to future clients.

The common thread that ties all these points together is importance of sharing information. Business lead generation comes from actively participating and consistently sharing current and relevant information.

With our b2b lead generation services in Dubai, Igloo helps you put your best, most relevant food forward and accelerate to a future where you can:

Win leads, win business & win trust!

By Bassem Saber Digital Marketing Expert
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