So you’ve done the work- created a website for your business and created a profile on every social platform. Yet your business is not attracting more customers. So what’s going wrong? There’s a chance that it’s not your brand that’s the problem, but the way you present it online.
Maybe your website needs a facelifts.
Visitors judge a website in just a few seconds and react based on elements such as the time it takes to load, the visual aesthetic and ease of navigation.
Maybe it’s time to take another look at your website and check if these five elements are what are driving your audiences away:
- Crowded homepage
- Confusing navigation
- Hidden social media buttons
- Missing call-to-action
- Stock photos
The homepage is the most important and most valuable piece of real estate on your website. A cluttered page will drive an audience away or confuse them. A website should be organized, with a clear focal point that allows visitors to feel visually comfortable to explore all pages with a navigation bar that’s easy to find.
When it comes to pages, speed matters. Having a fast, responsive website that resizes to accommodate mobile devices helps visitors view not only the homepage, but the rest of the pages as well.
Ideally, the website navigation bar should be placed at the top of the page and always contain a link back to the homepage. The contents should be clearly represented in the menu, and pages should be titled in a way that speaks to visitors’ logic, not their imagination!
Navigation bars with incoherent item, broken links and a hard-to-find contact page are bound to drive away interested users.
Burying your social media buttons on the site makes them hard to find. A brand that prides itself on being social should make it obvious to its audience! Engage your audience by making sure that every page on the website contains a link to social platforms (Twitter, Facebook, Instagram, Pinterest, YouTube, etc).
Broken buttons that do not link to the proper page and instead links to one social platform when the brand is active on several others, is also detrimental.
Visitors are flocking to your website and yet your bounce rate (the percentage of people who leave the site after visiting only one page) is high. Why is this happening? It could be distracting or confusing call to action buttons. Guide your audience with clear call to action and simple instructions such as “call us,” “click here” or “subscribe to our newsletter.”
Content made of aimless descriptions instead of reflecting a clear marketing call does not reflect on your brand well. As a brand, you want people to know how to make the best of your website and ultimately, your services.
A website solely filled with stock photography does not reflect the individuality of the brand. Authenticity goes a long a way with potential customers, so invest in professional photos or shoot your own personal photos to tell your brand’s story. In a digital world where users are given endless options, the key to engagement and return on investment is to offer a unique value proposition in form as well as content.
If you have one or more of these offenders on your website, you could inadvertently be driving your audience away. Let us know about what bothers you with web design in Dubai in the comments section below!