During the recent past, brands have expressed an increased emphasis on personalization and real-time interaction to meet the highly nuanced demands of customers. As a result of this, there has been growing focus on customer engagement and its place in digital marketing in Dubai.
Customer engagement is all about communication and showing your clients that you care about them, their time, and their interests. While traditional customer service channels are the logical first step when considering customer engagement, there are countless other ways in which you can leverage your email and social media efforts to bolster engagement and increase brand loyalty.
Here are customer engagement tips to help plan your next email or social media campaign:
- Welcome emails
- Thank you message
- Optimize for mobile
- Catchy, valuable subject lines
- Post at the right times
Just as you would welcome guests into your home, the same should apply to your customers with your email strategy. As soon as someone signs up for your newsletter or makes a purchase, send them a welcome email.
This is a great way to begin a new relationship, and an added benefit is that recipients are more likely to engage with your call to actions. By giving your readers useful information in the emails, they’re inclined to learn more and click through to your website. It’s a win-win.
By being a good host, you’re establishing the foundation for a lasting relationship. An easy way to do this is by using a personalized email account in the sender field; not a “do not reply” address. Putting a name behind your customer service humanizes your brand, which boosts engagement.
In the same vein as welcoming your guests into your home, you should make sure that you also thank your customers.
A small – but personalized – nod of thanks goes a long way in establishing customer loyalty, while enticing and encouraging customers to engage with your content. Send a thank you email for recent purchases, or as an acknowledgement of their loyalty.
Recognizing that your customers are choosing to do business with you means a lot and can help create a positive association with your brand. Your customers will value a tailored and unexpected email that doesn’t require them to do anything, but lets them know they’re appreciated by your business.
If we know one thing, it’s that people are using their mobile devices more than ever. Optimizing your emails – from font size to image pixel ratio – is critical to customer engagement. If your email appears distorted on a mobile device, the reader will close it within a few seconds. However, when an email renders appropriately, it sends a message to your readers that you understand their email habits and that you want to make your communications as user-friendly as possible.
Optimizing for mobile sounds more technologically involved than it is. Stick to using responsive design that automatically adapts to different screens. This means your email will look its best on desktop, smart phone, and tablets because the design caters to whatever device the reader is using.
People’s inboxes are flooded with mail every single day. In order to stand out and have people actually read your email, you need to use persuasive subject lines.
Subject lines draw attention and help people assess what’s worth their time. By communicating the value of the email in your subject, it tells the reader what’s in it for them. To master your subject line savvy, channel what resonates with your audience and creatively work it into your subject line.
Is your email all about top tips for social media marketing in Dubai? Or Christmas freebies for your loyal customers? Whatever it may be, ensure those connection points are in the subject line. When people perceive value, they’re more likely to open, read, and click through your email.
Social media is only effective if your posting times are aligned with your audience’s platform activity.
Use your platform-specific analytics and insight tools to monitor when your audience is most active and tailor your posting schedule to those times. If new content is published when your followers are on the platform, they’re more likely to engage, comment, like, or share than when they see it hours, or days, after its original publish date. Integrate these specific times into your social media editorial calendar and social media marketing tool to develop posting consistency.
Real-time updates are also more exciting for followers, as they want to be the first ‘like’ or comment or be the first to share an update within their network. Timing is everything for social media and paying attention to activity times will enhance your customer engagement.