Whether you are a small business or a large corporation, website conversions are important for customer engagement and brand loyalty. If your SEO practices are getting people to visit your website, you’ve taken a huge step in the right direction but it’s not quite enough. You may still have low conversions simply because you can’t get your website visitors to take the next step and become actual customers.
Getting conversions to take off might be as simple as renovating your current website. Here are 5 ways to improve your website to entice customers to use it:
- Less is always more
When it comes to overall design, the mantra is simple- keep it simple! Some website platforms make it easy to cram in many images, call to actions, navigation tabs, and forms. But having so much on your website will only overwhelm your future customers. People visiting websites prefer a clear understanding of the site’s purpose and a designated path to navigate the content. It becomes very difficult for them to follow that path if your website is cluttered with too much information.
- Only one call to action on every page
Call to actions are very important for getting website visitors to become customers. However, too many call to actions on one page may seem spammy to customers. If they’re visiting a website that sells web design services, for example, and each page has different call to actions like “Click here to get started,” or “Join now,” it could confuse website visitors and they might look elsewhere for their needs. One well designed call to action button that blends in perfectly with the rest of your website design is the best way to go.
- Get your site tested
You always should test everything, using both A/B split tests and UX tests. To inspect your overall design, take a screenshot of a page on your website to evaluate, mark the screenshot with a question such as “what button would you click first” and ask the general public to record their response after viewing the website for five seconds. These sorts of tests help you understand what entices your website visitors to become customers so you can increase conversion rates.
- Get hyper visual with images and videos
The population these days is very visual. Everyone loves pictures and videos because they reduce reading time and helps visualize what they will receive from your products and services. Images and videos create a sense of familiarity for the customer and make them more comfortable when purchasing something. On your website, customers are only able to get a sense of your product by seeing and hearing it, so offer plenty of images and videos to help customers feel like they’ve experienced the product with as many senses as possible.
- Social proof
Social proof is defined by as a phenomenon where people reference the behaviour of others to guide their own actions. When people are looking for a new product or service, one of the first things they’re likely to do is ask their friends or other trusted sources for recommendations. Thus social proof includes customer reviews/ratings, social likes and shares, celebrity endorsements and PR that can greatly increase conversions on your site. Most websites offer social proof in some form or another but they may not offer them at the right time. Getting these in front of your audience as early as possible is one of the best ways to take people from visitor status to customer status.
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