If you are creating content to drive sales for your business, that means you’re already ahead of the curve. Content marketing has proven to be an excellent way to build your business in the modern digital landscape, and an increasingly important element in any organization’s marketing mix in Dubai.
However, you’ll quickly learn that creating a quality piece of content doesn’t guarantee that it’ll receive the sort of exposure and engagement it deserves. In fact, millions of great blog posts go virtually unread because their creators didn’t appreciate the importance of promotion.
If people don’t know about your blog post, they can’t read it – and if they can’t read it, the post is a waste of time and money. Thankfully, a little bit of social media promotion can solve this, making your content profitable and effective. Here are simple ways to get more eyeballs to your content on social media:
- Create the perfect headline
- Showcase impressive visuals
- Know your audience
- Cater to the platform
- Invest in Exposure
The headline is the first thing your audience will read and for most of them, it’ll determine whether they read any further. It’s the single most important line of your blog post, which means that it should receive the most attention.
As you might have noticed, research shows that the best-performing headlines begin with a number, clearly state the content contained in the article, and suggest the value of reading on.
What easy about this is you don’t need an attractive blogging niche to make this kind of headline mastery happen. Brands from virtually any sector can come up with a compelling headline through research, focusing on the elements most important to their audience.
If you want your content to perform well, it needs to also have an impressive visual element. Posts with photos perform so much better on Facebook and Twitter that it’s foolish to post anything without them as most platforms are entirely visually-oriented.
When you post a link to your blog post, make sure to include a photo that’s intriguing, beautiful, and relevant to your content. This will dramatically increase your engagement because it slows peoples’ scroll and helps you get noticed in the news feed.
In order to be noticed, you need to know a little bit about your audience and the way they like to receive content. Broader trends like older people tending to be more active on Facebook and younger people on Instagram or Snapchat are a good start, but you need to do your own audience research to really get down to the specifics of your target market.
It’s also important to schedule your posts to go out at the right time. If you post them when everyone you want to reach asleep, or at times when there’s not much activity on social media, you’ll likely miss the window of time when your blog post can make a real impact.
There are various guides to generic best times to post, but again, you need to look at your own analytics to determine when your audience is most active, and experiment to test when they’re most receptive to your messaging.
All social media platforms are not created equal, and that’s a good thing. Each social network has its own unique strengths, opportunities and quirks, and this is one reason why it’s not a good idea to draft one post promoting your content and then blast it out across all your social channels.
On Twitter, you want short, witty verbal content with a picture and relevant hashtags. On Instagram, you want a luscious picture (also hashtags), on Snapchat, an engaging multimedia story.
You get the idea. You may not get optimal response posting a lengthy think-piece about the hiring process on Twitter – that kind of content performs much better on LinkedIn.
Finally, many social media platforms now operate on a pay-to-play business model. For many, it’s virtually impossible, for instance, to generate meaningful impressions on Facebook without boosting your posts.
It can be irksome to have to pay for exposure, but that’s the state of social media today.
Particularly when you’re trying to build up your channels, it can be worthwhile to shell out for featured posts on whatever platform you choose.