Google Ads offers a variety of targeting methods, and we’ll go over some of them in this post. Why are Google Ads so important for your marketing efforts today? According to the most reputable Google Ads agency in Dubai, Google Ads will provide you with options to target the desired audience by various factors. Moreover, Google Ads can greatly benefit your overall marketing efforts only if you know how to use them properly. If you’re having trouble realizing how to utilize Google Ads, talk to our professional Google Ads agency in Dubai, and we’ll help you understand how the entire process works.
Google Ads Offers Various Options
Any Google Ads agency out there will explain you how much Google Ads offers in terms of available options for utilizing targeted ads on Google. Some of these options include keywords. The keyword is an essential (key)word or even a phrase relevant to your product or service. These keywords are mostly used to direct your ads to search engines or other relevant sites when customers browse for these terms. To find profitable keywords, you should access a Google AdWords keyword tool. It’s worth mentioning that many AdWords advertisers mistakenly use the phrase “keyword” in their AdWords ad campaigns, as this is actually an AdWords phrase and not a keyword.
These are some of the main reasons why everyone should consider utilizing Google Ads campaigns:
1. Google AdWords Cost per Click Service
Google AdWords offers a cost-per-click program that allows you to bid on a specific keyword, and Google will display your ads based on a certain price you bid for. The benefits of this type of campaign are that it’s a low-cost and very targeted effort. The drawback is that it’s quite difficult to bid against much higher bids, and it may take a much longer time to reach the top rankings in SERP.
2. Google Ads Allow You to Use Ad Copy
Ad copy is the written copy that appears on your Google Ads campaign page. This copy is generally not targeted. However, this copy is there to “speak” to your customers to make them interested in what you have to offer. What’s worth mentioning is that you don’t need to spend a great deal of time on this type of ad copy. Additionally, Google AdWords also provides an option to target your keywords with ad copy so that it’s more tailored to the customers you want to advertise to.
3. SMM and Google Ads
Many of you most probably already have an account with some of the largest social media platforms like Instagram, Facebook, etc. If you don’t, consider creating a free Google account to start getting your ads out there. The benefits of these social media platforms are almost endless. Every Google Ads agency says that you can utilize these platforms to advertise with relative ease. Moreover, you’ll be able to track and test the result you get so you could improve your overall Google ads campaign results. It’s easy to manage and interact with your potential customers via social media platforms.
General use of social media to market your business is a relatively new practice. It has tremendous benefits, including the ability to reach an unlimited number of potential customers. Moreover, it provides a way for you to interact with potential customers on a personal level. The biggest drawback to advertising via these sites is the time required to recognize and maintain your place in the top positions.
4. Paid Search Marketing
Paid search marketing is a form of digital marketing where some of the most utilized search engines like Bing or Google allow advertisers to present their ads on SERPs. This method operates on a pay-per-click (PPC) model. What this means is that you won’t pay anything until someone clicks on the ads you’ve placed. According to every PPC management agency in Dubai, PPC is the process of paying to get your website listed higher in Google’s search results. Pay per click can take a while to build up traffic, but it’s extremely effective if used correctly. The benefits of using this method of advertising are incredible, and your website will always be advertised for people to see when they’re typing a related keyword into the search engine. The drawback to paid search advertising is that you pay for traffic, and you need to generate that traffic all by yourself.
5. Yahoo Search Network, Google AdWords, or Google AdSense – Which One is the Right Choice?
The three largest search network campaigns are Google AdWords, Google AdSense, and Yahoo Search Network. Each of them will provide you with different benefits, and it’s up to you to learn everything you can about each one of them so you could decide which option suits your needs the most or ask for professional help.
Google AdWords is very straightforward, and it allows you to manage and track campaigns quite easily. On the other hand, AdSense is the more expensive one of the three. Moreover, AdSense requires more upfront payment, but it allows you to run multiple ads across the networks.
Every PPC agency in Dubai claims that small businesses may not require Google AdWords or AdSense. If this is your case, consider a Yahoo Search Network campaign instead, as Yahoo offers a simple solution. It allows you to register your URL and have all of your ads shown on its search results pages. If you want to be seen by a broader audience, consider building a profile page that visitors can click on and link that page to your website via the profile link.
At the end of the day, creating a successful online advertising campaign is all about finding the right mix of options that best suits your individual needs. Whether you know what you’re doing and if you can create the perfect ad campaign all by yourself or even if you require professional help from a Google Ads agency in Dubai, advertising online is a must nowadays! For more details, make sure to contact the Igloo marketing agency and ask anything you require answers for.