There’s no denying that in today’s digital environment, influencer marketing is one of the trendiest ways to reach new and potential consumers—especially if those customers are Gen Z and Millennial buyers.
Although social networks such as TikTok, YouTube, Twitter, Facebook, and blogs are useful for harnessing influencers, none is a more powerful tool for a social media agency in Dubai than Instagram, the undisputed king of influencer marketing.
Despite this, Instagram has over 2 billion monthly active users. How do you figure out who the actual “influencers” are? How does a social media agency in Dubai know who to reach out to in case someone is needed to promote a brand?
What’s more, how can you locate Instagram influencers that can reach your unique target audiences?
In this article, we’ll look at the steps a social media agency in Dubai usually advises businesses to take when searching for and assessing influencers, but through the lens of Instagram.
1. Be honest about your brand
It’s critical to know who your audience is, but it’s equally important to know who you are. Authenticity is becoming increasingly important on Instagram and elsewhere, especially as consumers get more acclimated to influencer material.
In summary, the public can immediately recognize a collaboration that doesn’t make sense. They’ve been watching and participating with influencer material on Instagram for years, and they don’t like posts that aren’t relevant to why they’re following someone in the first place.
Take the time to define some key brand strengths, traits, and differentiators, and make sure they’re consistent with your public-facing brand language. You may even hire the services of a social media agency in Dubai to ensure the consistency and coherence of your brand.
This will not only assist you in identifying the greatest influencers to work with, but also in selecting which aspects of your business or product each of them should concentrate on.
2. Know your ideal influencer
Brands have personalities, even though many people don’t realize it. A social media agency in Dubai may name it “brand voice” or “marketing standards” or any other term if they so wish. However, the main point is that they work in a similar way to a human personality.
As a result, people with specific personalities or interests are drawn to various brands within the same market sector.
Consider this: have you ever imagined a specific sort of vehicle being a perfect fit for someone? People with strong egos may be inclined to love flashier cars, whereas fun-loving ladies may prefer “cuter” automobiles.
It’s a phenomenon that may affect all accessible influencers, including micro-influencers, across a wide variety of sectors and price ranges.
Hence, a tried and tested social media agency in Dubai would often say that the people who promote your brand have similar personalities. It’s important to consider how to identify Instagram influencers with the correct personality if you want to be successful.
Consider the sorts of customers that buy your items to begin. Customer surveys, looking at who loves your goods on social media, and a variety of other methods may all be used to acquire this information.
You may ask your social media agency in Dubai to reach out to specialized influencers with a high engagement rate in your target demographics to give your buyer persona a more distinct identity.
3. Check the numbers
There are two indicators that tell us someone’s an influencer. One is having large numbers of followers and the other is by having a higher-than-usual interaction rate.
On top of this, you may want to check whether they have any sponsored content. Another thing to look at is whether or not these individuals are involved in the broader sector.
Thought leaders are very influential. While not everyone has an Instagram account, many of them do, and many of them have a sizable following there as well as on more professional platforms.
Thus, before even thinking of going to a social media agency in Dubai to reach out to certain influencers, think first about the overall degree of involvement that you’ll require from them and how their current numbers may be of use to you and your business.
4. Learn to embrace hashtags
Following hashtags is an important part of any successful social media marketing plan. Branded hashtags, industry-specific technical jargon, and even marketing slogans are just a few examples of these.
When learning how to locate Instagram influencers, you’ll need to master hashtag searches no matter what sort of hashtags your business employs.
Many industries, of course, have a large number of hashtags to choose from, while others are more limited. Still, a lot of this is determined by the size of your business.
When conducting hashtag searches, keep in mind who is publishing similar material. Some of these individuals will be mere amateurs or those with a primarily academic interest in the sector, while others will be what a social media agency in Dubai would consider “key influencers.”
5. Utilize influencer marketing tools
One of the positive aspects of influencer Instagram marketing is that it is beginning to mature. Marketers today have a plethora of tools at their disposal for identifying and working with influencers.
Some of them may even hold the answer to solving your Instagram influencer search dilemma. Why? They eliminate the majority of the guesswork in influencer marketing.
This can be accomplished in one of two ways: through discovery and management tools or through the provision of a marketplace.
It’s important to know that there are several sorts of tools. A reputable social media agency in Dubai will often employ tools like social listening and blogger outreach that might help you figure out who’s talking about your sector.
You may use discovery and marketplace tools to find out who would be interested in undertaking sponsored work and then contact them. There are other programs that do certain duties to help you with your marketing.
The influencer markets are the second option. There, you may quickly meet industry leaders and strike a deal. A different quantity of labor is done for you depending on the marketplace.
Most of them, like your typical social media agency in Dubai, will perform some vetting to verify that the influencers aren’t utilizing unethical methods to get revenue, keeping false influencers off your list.
The bottom line
Influencer marketing, especially on Instagram, is a great strategy to improve your ad campaign and consequent sales.
However, only the right Instagram influencer can help you succeed. Keeping this in mind, you should concentrate your efforts on finding the ideal fit for your business. Hopefully, these pointers will assist you in finding the right match for your business.
If you want to learn more about how you can engage the right Instagram influencers for your brand, hit us up at Igloo and allow us to show you why we’re considered the top social media agency in Dubai!