Marketing technology (or Martec for short) has been booming for the last two decades. A 2019 article in the Chief Marketing Technologist Blog estimates that there are now 7,040 marketing technology solutions globally, not counting the tens of thousands of plugins, add-ins, APIs, and localized tools.
For the best digital marketing companies in Dubai, using the right tools is key to success. With the right tools, running campaigns, resolving crises, and predicting ROI is so much easier, and marketers can focus on what they do best—create satisfying brand experiences.
In this article, we’ll discuss four tools that should be part of every digital marketer’s toolkit. Note that we chose these tools because they’re free (or freemium) and accessible to anyone. We decided not to include enterprise tools because the majority of digital marketers don’t have access to those anyway.
Hopefully, this article will get you acquainted with some really cool digital marketing tools—and give you an idea how top digital marketing companies get it done.
Tools of The Best Digital Marketing Companies in Dubai #1: Google Analytics
Anyone handling website data should know Google Analytics.
Google Analytics tells you practically everything about your site—the volume of visitors, bounce rate, average time on page, number of pages viewed, traffic sources, and top pages.
Furthermore, when combined with other Google tools like Tag Manager and Search Console, Google Analytics allows you to keep track of unique events like video plays and button clicks, as well as manage your search listings.
And, most of the features come FREE.
Unless you work for a large marketing company that handles real-time data, manages dozens of vendors, and needs integration across various Google platforms, the free version is more than enough.
However, if you’ve outgrown the free tier, there’s a paid version called Google Analytics 360 that sells for $150,000 a year. This is ideal for companies that need lots of data fast in order to make split-second advertising decisions.
Tools of The Best Digital Marketing Companies in Dubai #2: Google Keyword Planner
If you’re running PPC campaigns and if you’re running them on Google, which you probably are, you absolutely can’t ignore Google Keyword Planner.
Google Keyword Planner is essentially an updated combination of the old Google Keyword Tool and the AdWords Traffic Estimator Tool. It has one main focus: help advertisers create AdWords and PPC campaigns easily.
Unlike its predecessors, which were more general purpose keyword research tools, the Google Keyword Planner starts you out with three (3) options:
- Search for Keyword and Ad Group Ideas
- Enter or Upload Keywords to get Estimates
- Multiply keyword lists to get Estimates
Via this interface, you can brainstorm keywords using any or all of the following three methods:
- By Keyword – type any word or phrase related to your brand
- By Landing Page – enter any landing page (yours or your competitors’) and the tool will scan and infer keywords relevant to said page
- By Product Category – select product-related keywords from thousands of predefined categories
Search engine marketing (SEO) is key to digital marketing success, and Google Keyword Planner will help you plan and execute your search campaigns easily and efficiently.
Tools of The Best Digital Marketing Companies in Dubai #3: Canva
As a modern digital marketer, this is something you can’t ignore. That said, not everyone knows how to use (or can afford) Adobe Photoshop.
For more basic graphics, Canva can provide you more than enough features to work with—and you can start with the free tier, which gives you several key features already.
The best part about Canva is that it’s a breeze to figure out. Even without any instructions, you’ll be able to navigate its features and create your own graphics in no time. Not only that, Canva has an extensive template library for different kinds of graphics, like Facebook posts, Instagram images, slide shows, even GIFs.
If you decide to pay for it (and we suggest you do), it only costs $12.95/user/mo. The paid tier will allow you to access hundreds of graphics and stock photos—no more paying for one-off icons, stock photos, or videos.
Tools of The Best Digital Marketing Companies in Dubai #4: Sprout Social
We can’t stress the importance of social media and social listening enough. Today’s customers expect brands to listen and respond right away.
Here are some stats to take note of 48% of consumers expect a response to social media questions and complaints within 24 hours, and 74% of millennials say that their perception of a brand improves when a company responds to their social media inquiries.
Sprout Social is an excellent social media management and social listening tool that allows you to monitor brand activity and execute from a single platform.
Without leaving the platform, you can schedule posts, respond to comments and inquiries, and keep track of engagement. Additionally, you can monitor trends and benchmark your brand activity against competitors in real-time.
There are hundreds of social media management and social listening tools available, but you’ll be hard-pressed to find one that can match Sprout Social at its price.
Conclusion: Tools of The Best Digital Marketing Companies
Technology is key to marketing success in today’s world. Marketers that understand and utilize the latest technology will always have a competitive advantage.
In fact, we at Igloo always stay up-to-date with the latest technologies, whether it’s something familiar like search marketing or social media, or something completely new like augmented reality and chatbots.
Want to learn how the best digital marketing companies in Dubai get it done? Give us a CALL and we’ll let you know.