Unlike traditional advertising, search engine optimization is an intangible marketing service—it’s a highly technical, highly invisible concept which means many businesses deem it unnecessary. Still, it remains one of the most effective methods of attracting target audiences and getting them to convert.
In the first two quarters of 2022 alone, Google received 943 billion searches: a huge pool of interested users your business can reach with a robust SEO strategy.
If you haven’t yet invested in this low-cost and viable marketing strategy, this guide will cover why you should.
Search engine optimization is the process of improving website features to increase visibility on sites like Google, Yahoo, and Bing. These search engines use bots to “crawl” pages, collecting information to place in a comprehensive online index.
Algorithms then study this index, accounting for hundreds of ranking factors to determine how your website should appear under specific search results. Because search is the primary source of digital traffic for most businesses, implementing a comprehensive SEO strategy can directly impact your success.
Because people conduct two trillion Google searches a year, being part of those searches can drive digital traffic to your website. Working with a B2B SEO agency in Dubai can also provide the following benefits:
Organic search is often a business’s primary source of traffic. After all, SEO aims to help ideal customers solve a specific problem. Google provides the best answers in under a second when consumers look up a solution.
When Google trusts your business, you can claim a spot in its top 10 searches and take advantage of the highest-quality traffic.
When a customer takes a seat at a restaurant, how quickly they are served, how many options are available, and how much they are being charged all directly influence whether they choose to return or order a dish at all.
In the same respect, potential customers will judge your website according to how fast it loads, how quickly they can find what they’re looking for, and how aesthetically pleasing it is.
More often than not, consumers click on a website with clear intentions. Providing viable solutions through easy navigation, valuable content, and credibility are all factors that can guarantee site visitors a positive experience.
Between 70% and 80% of people will research businesses before purchasing a product. If you don’t provide potential customers with the information they need, they’ll likely do business with another competitor.
Developing a solid content strategy that addresses consumer pain points can thrust you ahead of competitors and maintain top-ranking positions.
Compared to other marketing solutions, SEO is relatively affordable and cost-effective. Not to mention, its eventual payoff will likely outweigh that of other marketing efforts.
Consider seeing SEO as less of a marketing cost and more of a long-term business investment.
When consumers search for a product or service and become redirected to your website, they are likely looking for something you already offer. By using SEO to position your business positively, consumers can make informed decisions and shorten sales cycles.
If you sell medical equipment, there’ll be no use advertising your products to businesses in finance or telecommunications. Fortunately, SEO provides a unique opportunity to study your target audience and narrow down the best leads for your business.
Because SEO delivers measurable results, you can use this data to understand your target market’s pain points and desires better. There are many ways to do this—you can gather audience demographics, identify what type of customers visit your website, and determine what social media platforms garner your business the most attention.
Ask any business manager what characteristics they would use to describe a successful company, and most will say “trustworthy and credible.” Naturally, consumers prefer to do business with a brand they can trust, including organically top-ranking companies.
With that in mind, building trust and credibility doesn’t occur overnight. You can place yourself in the top results by providing positive user experiences, optimizing content, and developing quality backlinks.
Once you achieve healthy organic traffic, you’ll want to focus on turning them into conversions. Unlike paid ads, targeting relevant leads and building trust over time will make consumers more likely to pick your services over others.
With the help of a B2B SEO agency in Dubai, you can curate local SEO campaigns to focus on specific cities and regions, establishing your brand natively. Experts will ensure that your website provides potential local and international customers with all the information they need to make a purchase confidently.
Competition is unavoidable—chances are, another business is already doing what you’re doing. However, there are endless opportunities to do better. You inadvertently increase your market share when you increase business conversions and dominate SERP rankings. The bigger your market share, the more chances you have to outdo top players.
SEO is a sustainable long-term strategy. While results can take a while to become visible, they will become impactful and last many years.
SEO isn’t a one-off solution, so working with a regular B2B SEO agency in Dubai will ensure a consistent effort towards improving your results over time. Factors like evergreen content can continuously produce traffic, conversions, and sales.
Not to mention, most SEO practices are ever-changing. Google constantly updates ranking algorithms, so what once helped you stay on top of organic searches might thrust you towards the bottom results the following year. Fortunately, SEO can help you stay ahead of the game.
Now that you know you need SEO to succeed, it’s time to implement a strategy. Keep these tips in mind when developing your SEO best practices.
To create positive custom experiences for your target audience, you must first know who your audience is. If you already have a roster of customers, identify quantitative and qualitative information, such as:
Next, consider what competitors they are also doing business with. What are they doing that you aren’t? Adversely, where do you have the advantage over them?
Finally, determine how your target audience perceives your brand. You can garner direct feedback through surveys or online polls.
Naturally, the content you produce should underscore your area of expertise. Consider what information you can uniquely provide that sets your business apart from others.
First, make a list of general topics. For instance, if you are in the interior design industry, a few of your topics might include the following.
Defining your topic area will direct the research process and find the appropriate keyword matches. However, you don’t want to leave your topics too broad. Narrow them down accordingly. For example:
Keyword research is an essential part of any SEO strategy. Once you’ve developed your pillars, choose roughly five to ten long-tail keywords that promise higher rankings by tapping into popular interests and concerns.
Sticking with the interior design example, suppose your topic is “wood flooring.” You might generate other keywords like “most durable wood flooring” or “best budget wood flooring.” These keywords can help further define your topics.
Once you’ve learned to optimize content for SEO, developing a content calendar can help you stay on top of tasks. Content calendars can help you plan when to create, edit, and publish content regularly.
However, you don’t want to plan too far ahead, as business budgets and target audiences change frequently. As a rule of thumb, you shouldn’t plan too far ahead of monthly content calendars.
Trends come and go the same way algorithms change. As such, monitoring your content can pinpoint areas for improvement or outdated practices.
Use appropriate metrics to develop actionable insights that can help shape future marketing decisions. A few metrics you’ll want to monitor include the following.
Consider what type of content garners the most engagement and which ones you can eliminate.
As proven by the benefits listed above, SEO is a long-term affordable strategy that will almost always deliver results. With the right B2B SEO agency in Dubai, you can tap into your target market’s pain points, build trust and credibility over time, and increase top-of-mind awareness with potential customers.
If your SEO strategy is outdated and could use a revamp, book a consultation with our experts at Igloo today.
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