Is your business social enough?
Over 75% of customers today will research a company online before making a purchase. Hence, online reputation is where many brands have the most impact on customers. Social media in Dubai serves as the best platform that allows your business to cultivate trust by directly interacting with your customers and building a strong online reputation.
Facebook has stated that between 2015 and 2016, it had almost 1.5 billion users who log in at least once a month. Excluding other social media sites like Twitter and LinkedIn, when you just take into consideration the sheer number of people that use only Facebook, you can begin to understand the reach of social media marketing in engaging a vast target audience in Dubai.
Why is Social Media Marketing so important?
For those of you who are still contemplating diving into social marketing, look no further than the following benefits.
Social media marketing increases your brand’s awareness. Majority of small businesses in Dubai use social media to attract new customers with 33% of customers identifying social media as how they identify new brands products and services.
Social media marketing helps to validate your brand. A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. It’s simple, consumers who search for businesses online are more likely to use ones with an informative social media presence.
Leveraging social interaction
There is no doubt that people are more likely to buy from a company that is interactive and has a strong presence on social media.
Our social media team creates strategies that work towards driving traffic to your website and social engagement that generates interest and leads a potential buyer to make that initial purchase. By understanding your work and profiling your audience, we build content that connects with people and showcases your business as a trustworthy brand.
Small businesses love social media
Many small businesses have increased their time and investment spent on social media marketing in Dubai. Businesses that are active on social media and share useful content have seen improvement in their business. 21% of small businesses’ marketers are spending an hour or more on social media per day and 58% of small businesses spend at least 10 minutes per day on social media.
Social media marketing is an excellent way to build your small business’ brand and increase your customer base. If you have not yet started using social media for your small business, we recommend you get started and make the most of it, especially from a business perspective. And we can help!
Get social with Igloo
No matter what you sell and who you sell it to, we do social media marketing to help grow your brand online in Dubai. We connect your business with your consumers on an emotional level, choosing relevant channels and establishing relevant messaging that audiences will want to share. Our social media team provides you key insight into current trends, building a strategy that results in increased brand awareness, website traffic and lead generation.