Siraj

An Upscale Fine Dining Restaurant located in Souk Al Bahar, Dubai, UAE

Objective:

  • To increase brand awareness as when it recently opened its doors and to gain recognition and buzz around the restaurant
  • To attract people to visit and dine at the restaurant and experience its unique menu

Challenge:

Siraj the brand was unknown as it had previously implemented no marketing plan. Thus, our challenge initially was to win users from the competition

Strategy & Execution:

  • Developed a website that focuses on effective user experience which makes it easier for customers to make reservations
  • Created social media strategies that helped increase brand awareness and generate traffic to the brand website; ran contests and campaigns to engage with potential customers and also added video posts which attracted more people
  • Implemented an effective SEO strategy to be on page 1 of Google organically in the fastest way possible
  • Ran cost effective search and display ads to win users short and long term
  • Partnered with key influencers and strategic businesses to increase number of customers

Services Used:

  • Content Creation
  • Social Management
  • Social Media Activation
  • Email Marketing
  • SEO
  • Creative Artwork
  • Search Ads
  • Display Ads
  • Strategic Partnerships
  • Website Redesign & Development

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