An Upscale Fine Dining Restaurant located in Souk Al Bahar, Dubai, UAE


  • To increase brand awareness as Siraj recently opened its doors, to gain recognition and create a buzz in the city
  • To attract people to visit and dine at the restaurant and experience its unique menu


Siraj the brand was unknown as it had previously implemented no marketing plan. Thus, our challenge initially was to win users from the competition

Strategy & Execution:

  • Developed a website that focuses on effective user experience which makes it easier for customers to make reservations
  • Created social media strategies that helped increase brand awareness and generate traffic to the brand website; ran contests and campaigns to engage with potential customers and also added video posts which attracted more people
  • Implemented an effective SEO strategy to be on page 1 of Google organically in the fastest way possible
  • Ran cost effective search and display ads to win users short and long term
  • Partnered with key influencers and strategic businesses to increase number of customers

Services Used:

  • Content Creation
  • Social Management
  • Social Media Activation
  • Email Marketing
  • SEO
  • Creative Artwork
  • Search Ads
  • Display Ads
  • Strategic Partnerships
  • Website Redesign & Development

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