What is the power of search?
To understand Search Engine Optimization, you must first understand the behaviour of search engines like Google. Google functions like an online library. When a consumer performs an online search, Google scans its body of information, through volumes of data and factors in two aspects:
First, it provides only those answers or results that are relevant to the searcher’s query. And second, it ranks those results according to the popularity of the websites providing the information.
Google determines these two aspects by using an advanced set of algorithms to filter the wheat from the chaff and rank the wheat in order of quality. Thus, it is a matter of relevance of content and the popularity of a website that SEO impacts. This is where we come in.
The key to keywords, content & link building
The entire process begins with specific words or keywords that are typed into a search box.
Ranking for the appropriate keywords can make or break your website. Our SEO team in Dubai recognizes the value of this high return SEO tool, investing our best efforts to research your market’s keyword demand and developing quality rich content in order to attract traffic to your website.
It is important to remember however that it is not just about getting a lot of visitors to your site, but the right kind of visitors. Using keyword research, well-written content and the support of high quality link development to other relevant websites and pages, we build your popularity on the internet.
We wear the white hat
We follow techniques that are rule abiding and created for a real audience. At Igloo, we do not subscribe to black hat SEO techniques that focus on only search engines and quick returns rather than a genuine experience for a human audience. Using quality content, we prefer to focus on a long-term investment for your website and ensure that your website never gets penalized by search engines.
Igloo makes search useful
As your SEO agency in Dubai, we take the time to understand your business, your customers and the search engine landscape in order to make your online presence more relevant and popular. In the age of Google, search engine optimization in the UAE is constantly evolving to reflect human behaviour during search and so are we. By analysing your digital footprint, our team works towards shaping quality user experience and making your website rank at the top for your products and services.
Our SEO services ensure the increase in quantity and quality of traffic to your website, earned through organic results. If we don’t get you the results, you don’t pay us until we do!
We offer the following SEO services in Dubai: