A Pizza Franchise in the UAE and other GCC countries


To increase the number of customers, increase revenues and brand awareness


When Igloo partnered with Pizzaly, Pizzaly had only few customers, no brand awareness and no online presence. As Pizzaly was operating in a saturated market, Igloo was challenged to come up with a strategic approach that gets immediate results

Strategy & Execution:

  • Designed and developed an website where customers can order from and track their orders
  • Created social media strategies that helped increase brand awareness and generate traffic to the brand website; introduced thematic and engaging content across social channels targeted at specific location based audiences which initiated conversations and increased enquiries and bookings
  • Featured the brand on all food ordering platforms like Zomato, Talabat, etc.
  • Due to limitations in budget, Igloo decided to start with social media and keep other forms of advertising for phase 2
  • Partnered with key influencers and strategic businesses to increase brand awareness and number of customers. This is included bloggers and social influencers with big fan base

Services Used:

  • Content Creation
  • Social Management
  • Social Media Activation
  • Creative Artwork
  • Strategic Partnerships
  • Website Redesign & Development

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