Point of purchase packaging
Packaging is proving to be a fierce battleground these days with the cut through from brands to shoppers being a lot tougher. Competition between brands, the growth of private labels, thousands of extra marketing stimuli in stores and not to mention the smart, savvy generation of shoppers to contend with, all mean that brands have a number of things to overcome in order to succeed at the Point of Purchase.
Packaging should always be designed as an integral part of the shopper marketing mix as it serves as the focal point in your advertising communications. It needs to stand out in store to give your branded product the on-shelf visibility it deserves. Packaging also has a major role to play in developing a brand’s identity in Dubai.
Why is packaging so important?
Customers are drawn, more than anything, to products that look good. Something that is well designed and interesting is bound to attract more potential customers than a product that is poorly designed and looks boring. This is the importance of packaging design in Dubai. It is, after all, the key part in marketing a product and ensuring it sells. It is also the key part in associating a brand to a certain thing, be it a colour or a font. What that means, essentially, is that customers that are drawn to a package are bound to remember it later down the road before coming back to the product.
Meeting form and function
Packaging, as a function, has two separate dimensions – the science and technology and the behavioural aspect related to the art of product design which enhances the value of the contents and passes on the impression to the consumer directly or subtly.
So there is more to packaging design than simply ensuring a package looks appealing. There is a whole science behind it – from the shape of the package to the materials used without forgetting of course its functionality. For example, of the many things to take into consideration when creating a package, one of the most important things to remember is certainly the protection it offers to the product. There is no point in making a package look visually interesting if it is unable to do what it was intended to do in the first place.
Igloo packages for success
The era of sharp and seductive design is here which means we will judge a book by its cover! Bringing together elements like colour palette, typography, graphics and usability, we make sure what you see on the outside is as coveted as what it carries on the inside. This is what we aim to achieve:
– Draw attention to your product in a crowded retail space, serving as a great promotional tool.
– Design protective containers that are both attractive and functional, providing useful information or instructions of use.
– Differentiate your product from competitors and private labels by being able to convey your brand story.
– Reflect a level of modernism, creativity and cutting-edge qualities that your customers expect and your brand deserves.