Millennium Hotels and ResortsOne of the Leading Global Hospitality Managements in Dubai, UAE


  • Gain footfall at Millennium Hotels across the UAE during 12 days of Christmas
  • Create a buzz on social media to improve brand awareness
  • Engage with the audience in order to improve brand perception at a social level


Millennium Hotels and Resorts had limited social media presence. The brand has several social media pages but the posts were low engagement and the following base fairly small

Strategy & Execution:

  • Igloo came up with a unique contest where users can upload a selfie at any UAE Millennium Hotel with a predefined hashtag, and stand a chance to win an amazing prize
  • Igloo ran contests on Facebook, Twitter and Instagram where users can either post a photo of them at the hotel premises with predefined hashtags, or upload it on their own profile with predefined hashtags
  • Lucky contestants stood a chance to win a 5 night stay in Malaysia plus air tickets

Services Used:

  • Content Creation
  • Social Media Activation
  • Creative Artwork
  • Social Management

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