Old tactic, new approach
While lead generation is not a new form of driving new business, it now has a new approach. Gone are the days of waiting at trade shows or exhibitions hoping that targeted consumers will fill out a form for you. Thanks to the technology of the internet, you can now have online business leads generated and sent to you.
But who exactly is a lead and what do they mean to your business?
A lead is a qualified potential buyer who shows some level of interest in purchasing your product or service. At Igloo, we help generate new business leads through both inbound and outbound marketing approaches.
Business lead generation with Inbound success
With today’s buyer is in control of the buying process, our job is to help you get heard through the noise and come up with new ways for leads to find you. Through inbound marketing. we help you attract qualified customers to find your company, turning early awareness into brand preference, high qaland ultimately, into leads and revenue.
This process looks a little something like this:
We create high-quality content that drives sharing in order to gain your buyer’s trust and break through the clutter. We help you build a relevant mix of informative content that is SEO driven and builds a meaningful relationship with your audience through the following platforms:
Blogs: A blog for example, is a fantastic place to create trust with your buyers. Readers can stumble upon your blog from all over the web, so we make sure it is search-engine optimized.
Website: Your website is where the magic happens. This is the place where your audience needs to convert. Whether it is encouraging prospective buyers to sign up for your newsletter or fill out a form for a demo, the key is to optimize your website for converting browsers into actual leads
Social Media: Through social networks, buyers can research and learn about your products and services through influencers and peers. By tapping into social media channels Like Facebook and LinkedIn, you can be where your customers are and create that trust.
Read more about our Content Marketing Services
Generate leads online with Outbound success
We see to it that your outbound communication is highly targeted, with a call-to-actions that can push a potential buyer through the funnel at a faster rate. Outbound gives buyers that extra nudge they need to drive a lead down the funnel.
Email Marketing: Whether you are hosting an event or promoting a new service offering, email should be one of your main forms of communication. By putting your content in front of prospects, we help you find people who might not be looking for you.
Display Ads: Through online ads you can reach more of your target audience, educate potential prospects, and drive leads. We work to create ads that build your brand and audience, educating them, and eventually increase conversions.
PPC Ads: PPC ads are highly targeted so they can generate very high-quality leads. Our job is to bid on keyword phrases relevant to your target market to ensure your ads will display when a keyword query matches your chosen keyword list.
Grow your business online with Igloo
In order to ensure effective b2b lead generation, we combine tried and tested outbound and inbound strategies to multiply the number of views you generate, dramatically increase sharing, and ultimately increase the number of potential customers who see your content.
At Igloo, we answer your main question on how to generate sales leads with positive and lasting results.