For years now, businesses in Dubai have tried to reach consumers on the Internet using traditional advertisements like banners and embedded videos. But people don’t want to be spammed by your unwanted ads anymore. In fact, most people now resort to ad-blocking software to avoid constant bombardment of ads. This is why businesses often fail to make an impact.
These forms of outbound marketing are all examples of content that the user doesn’t choose. This is where inbound marketing proves to be more effective. Instead of interrupting a user’s content with advertising, an inbound approach replaces the ad with useful, meaningful content that a user can choose and access.
So what exactly is Inbound Marketing?
Inbound marketing is the strategy of connecting businesses with potential customers through materials and experiences they find useful. Using media like blogs and social networking, brands can entertain and inform viewers with content they seek by themselves.
Inbound marketing engages with an audience by connecting them with content through organic means, such as search engines and sharing links with friends. This more personal approach to marketing has the added advantage of reaching those who have already taken the first step toward a purchase. Instead of using an outbound approach where ads are placed where it is assumed customers will be, inbound marketing provides value to consumers who are already actively searching for information about a product.
Why does Igloo recommend Inbound Marketing?
One of the reasons inbound marketing works is because today’s buyers in the UAE are demanding a more personalized, customized relationship with the businesses they buy from. Inbound marketing is a way of enticing buyers to come to you. It’s a way of meeting them where they are and engaging with them on their terms.
At Igloo, we put in place strategies that aim to increase the volume and quality of your leads by attracting like-minded potential buyers. We help align your marketing content to offer value to your buyers without overtly selling a product or service.
The inbound marketing methodology has become one of the most effective ways to turn strangers into leads and finally promoters of your business. Here is how:
What are the benefits?
What the inbound approach provides is creative and engaging content that replaces the sales pitch approach in favour of brand awareness, conversation, and shareability. Good inbound marketing can educate, inform and entertain and provide true value to readers in the UAE. It uses thought leadership and education to help your buyers develop a relationship with your brand.
So when used properly, inbound marketing can be a key component of a successful marketing campaign that drives leads and sales.
Read more about our Content Marketing Services
What can Igloo do for you?
Our inbound marketing services in Dubai can help you in your core objective of generating leads and improving sales. Here’s how:
Ensuring Higher ROI
We ensure that your business generates leads at a lower cost than the traditional outbound marketing you may have working with. Because most of the marketing is done online, it proves to be significantly cheaper.
Building Your Brand Authority
We help your business connect with prospects online by providing quality educational and entertaining content adds value to their lives. This will help enhance your brand online and portray you as a thought leader in your industry. With an enhanced brand, it will be easy to make sales.
Generating More Leads and Sales
Igloo helps you generate high quality leads online. We optimize your website with our bespoke SEO services that will allow your website to rank high, be easily found on search engines and ultimately generate leads.