Build your Corporate Identity
An exceptional brand is one that is consistent. Building a strong, consistent brand identity is like building a custom suit of armour. It distinguishes, protects and reflects your organisation’s culture in the modern day marketplace. The better you take care of it; the better protected and recognized your business is. But what exactly encapsulates corporate identity?
It is basically what makes up the physical look of your brand. It usually includes your logo and the supporting devices such as your website, letterhead and business card as well as your social media platforms and the ‘tone of voice’ of your business.
Why is it important?
In order to stand out from competitors, your company needs to create a niche in your customer’s mind by building a unique and appealing identity. Our expertise lies in creating a corporate identity that puts your business in the forefront, setting you up for success and longevity in Dubai.
Sticking to a particular palette of colours and fonts, consistent logo positioning and using the same tone of voice throughout your printed and online communications will all help to enhance your professional image.
What is the difference between Corporate Identity and Brand Identity?
If corporate identity is the physical look of your brand, brand identity is how the company wants the brand to be seen. This could incorporate a sense of personality or values and also the features and benefits of the products or services of your brand.
There is also the brand image of a company. This is how the customer actually perceives and interprets your brand. It may not necessarily be the same as the brand identity. A customer can recognise the logo of a brand which can instantly evoke a feeling of trust. A good example is Apple- once you see the logo, you instantly know you are getting a quality product.
Maintaining consistency in your corporate identity is essential because it reinforces the brand identity at every point that the customer encounters you. So it is important to consider all the touch points such as social networking platforms, newsletters and email marketing, sales brochures and the like.
Upholding consumer loyalty
Consistency in your corporate design is what upholds and reflects the ethos, culture, principles and visionary goals of your business. Customers who find this to be in accordance with their own philosophy and feel connected to this image are more likely to develop loyalty to your brand.
Personal experiences with a corporate identity influence consumers and their purchasing decisions. Our design team helps foster a corporate identity with a strong and positive impact that creates a favourable mental image of your business in consumers’ minds. We know that a strategically planned identity gives a good return in terms of referrals and repeated business in Dubai.
Build your Corporate Identity with Igloo
We invest in developing a corporate identity that ultimately leads to the development of trust, a sense of value and a lasting connection with your customer base. We work with you to ensure that all elements of your corporate identity are consistent throughout all of your internal and external marketing. We help build:
– A strong corporate identity that improves customer awareness and increases your company’s competitive edge.
– A consistent corporate identity that ensures your company will be recognised and remembered.
– A unique corporate identity that cultivates a sense of the culture and personality of your business to the outside world.