Because content will always be king
If there is one thing that commands the digital world today, it’s content.
The business need for creating content that grabs attention and holds it, has rolled in a new era of content marketing in Dubai that focuses on developing the larger story your organization wants to tell. It is an integrated and highly rewarding effort to engage an audience, using original and high-quality content that drives profitable results.
Why all the fuss around high-quality content?
Being the largest search engine in the world, Google is responsible for driving more than 70% of the world’s organic traffic. This means the content you put out about your business into the World Wide Web must be compatible with Google’s search algorithms and techniques.
And the only way Google will give you search traffic is: you guessed it, through high-quality content. High-quality content has many aspects and one them is being original. When Google is performing its search and detects that the content of a page is already available in its index, then it will most likely ignore it and this could harm the performance of a website.
Why Content Marketing?
A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel. They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blogs and infographics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as whitepapers, eBooks or videos. Providing these resources will set your brand apart from the competition.
Igloo loves high-quality content
We believe that clarity of thought, style and structure sets the foundation of unique content creation. Our content writing services not only strengthen SEO and help brands appear higher on Google searches, but also attract potential customers and build long lasting brand association and loyalty with your business in Dubai.
Whether you’re looking for written or visual content in the form of videos, images and infographics, we come up with content that’s appropriate, captivating and has stylistic and tonal consistencies that resonate with the end users.
We provide the following content marketing services: